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We would never steal from our customers. That's not what this is about.

What is this, a guessing game? If you don't want to answer the question, please let us know instead of giving vague answers.

Sorry to be vague, but honestly it's not a riddle. It's just not something we want to announce yet.

just say so, then. being tantalisingly vague in an attempt to build interest can backfire very badly.