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Maybe I missed the answer to this, but how are you doing this for free? Obviously your business needs to make money somehow.

As others have said you should definitely put a sign-up form on your site.

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I don't know how they plan to monetize, but plenty of companies do it, such as Mint. When you have all that tax data, I bet you have plenty of opportunity to sell stuff.

It's hidden in plain sight... but that's all I'll say.

Hm, does that mean you'll take a % of the deduction? Hm that sounds illegal actually, but maybe instead the software is free and you charge per hour to get access to a high quality, certified income tax guy to help with weird situations / edge cases / provide a personal touch!

We would never steal from our customers. That's not what this is about.

What is this, a guessing game? If you don't want to answer the question, please let us know instead of giving vague answers.

Sorry to be vague, but honestly it's not a riddle. It's just not something we want to announce yet.

just say so, then. being tantalisingly vague in an attempt to build interest can backfire very badly.

Likely a portion of the refund.

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