Is that how you think of your customer base? Gaming you? Aren't artificial impressions against the terms anyhow?
There is no reason for him not to notify existing account holders. Heck, he could have done so after the decision was made, i.e. when it would have been too late for anyone to "game" his system. It's not that Adzerk doesn't continue emailing their "Zerkers" for other matters - in November I was notified of their "new homepage with new colors and logo."