Note how Football Manager 2014 dominates both the Mean/Median "number of hours played per owner" charts, but doesn't register on the "Most played games" charts. This seems to indicate this game is the most successful at hooking it's players, but not the most successful at reaching large numbers of players. Not really surprising, but I find the implications interesting: A game such as this (and perhaps this can be applied to non-game contexts) is going to benefit mostly from some way of deriving revenue per time spent, rather than revenue per unit sold. Put another way, player reach is low but player investment is high. Golden opportunity for microtransactions? How about something radical, like the game is free for the first 20 hours, but each hour played after that costs $0.01 (pulling numbers out of my ass here, but you get the concept)