Social Media Marketing for web company vs. brick-and-mortar

Is it much easier to conduct social media marketing for companies that are already web based? Difference between inticing an online user to make just a few extra clicks away from your post or ad while still sitting in the same chair at their pc, vs.... asking them to physically get up and commit to traveling to your brick-and-mortar location. when "s.m.m."-ing, at least have something online to show.