Tear Apart My Consulting Page, Part 2
gkogan.co
gkogan.co
I originally moved to NYC to do essentially the same thing you're doing. I gave it up and started coding after banging my head against the wall working with founders/product/marketing teams that could talk all day about funnels, optimizations and product flaws but at the end of the day werent capable of actually doing anything about it. I know that the field is not so much competitive as it is brutal in that 85% of your job is convincing the client that they need you when they really dont. They don't need you to survive. However... if you're good, they could make a significant return on their investment in you. That is what your selling.
They do not need you, but without you... they're leaving money on the table.
One thing I noticed is that 9/10 of my clients were product oriented people. What this means (IMO) is that you're website should look great. When your clientele is the demographic that makes up HN, than you can skimp on design and get away with a truly phenomenal product. A great example here is Tarsnap.
I would look into ghost.io and wordpress, among many others.
Also I think you need to make sure that you put your best work into your own brand. You could do so much more to make a better direct connection between your home page and your blog. Right now they appear to me to be 2 separate entities, and initially I thought they were 2 separate domains. Also you should have a bigger social presence front and center on your website. You do a great job of getting these damn posts on the front of HN but you yourself arent capitalizing on the traffic.
Anyway... This is getting really long but goodluck! Let me know if I can help in any way other than my useless drivvle on HN lol.
I've kept the page bland because I spend more of my time on client projects than on my own site, and most projects have come in through word-of-mouth. However, I realize that's not sustainable, and I should really blog more often and work more on the personal promotion front.
Edit: Can I buy you coffee in NYC? Can't find your contact info. Mine is in my profile.
I'm not a designer or part of your target audience, I'm just a heavy internet user and HN reader saying what I think as I go.
1. Requires 1200 px width to render properly. Not everyone maximizes their browser. Needlessly breaking the header into two lines when there is plenty of space to spare seems odd. (I tested in mobile, and it doesn't have this problem in mobile... OK, it does wrap to two lines, but I expect wrapping on mobile. Oddly, I think every aspect of your site looks better on mobile.)
2. Wait, who are you? I think you should have at least a picture and your name as part of the header content.
3. Why is this two columns? How exactly am I supposed to read this? Left column first? Top to bottom? It's almost presented as if it's a table, but it's not. It's two sections of content. Given that this site seems designed to read not scan, it's confusing. (Again, this is better on mobile where it's one column, then the next.)
4. As someone else said, the funnel section should come first.
5. "Configure Google Analytics" does not sound like something I should pay someone to do. I think you can find a better word than configure. Presumably you have some particular skill at using Google Analytics and you aren't just talking about something anyone could do... but "configure Google Analytics" sounds like something anyone could do and it's your first point of what you do.
6. "Want to do it yourself" section should be at the end, maybe?
Your first point about the width is a good catch. For some reason there's only about a 100px range in which this happens, then it's normal in all other browser widths. I'll investigate.
Editing to add:
The columns Increase Conversions and Understand Your Funnel should be swapped.
You identify two segments of work at the very bottom of the page (one week and two weeks) but in sum it reads like you're just a guy who comes in and sets up GA. Rather than obfuscate this, make it more transparent and up front: I'm a guy who knows GA and I'll guarantee that I'm going to find value in what you're not optimized for, let alone tracking.
Hope this helps and best of luck!
(Aside: Unfortunately the mods didn't deem this right for the front page and took it down, so people who would have otherwise shared helpful feedback now can't do that.)
What strikes you about it?
Which parts did your read, and which did you skip? Why?
Are there any major questions left unanswered, that aren't worth emailing me about?
Do things make sense? (I'm trying to avoid buzzwords as much as possible, without over-simplifying things.)