At first I wondered how much of a difference it could or would make since while in software anyone can code in their free time, how many people can splice a gene? But if they get universities to join the effort so that work at that university has to result in Free seeds, I could see it catching on and working.
As a planter, I'd certainly prefer to have seeds that minimized risks of legal hassle.
I would also be curious to see what would happen when the reverse of one of Monsanto's legal attacks happened -- if Free seeds made their way into Monsanto's stock, could their legal attack on farmers be used against them? Or de-fanged?