(I would make a bet that if it is launched in Spain, it will fail miserably. People here have a real passion for good food.)
> "For anyone that struggles with allergies, heartburn, acid reflux or digestion, has trouble controlling weight or cholesterol, or simply doesn't have the means to eat well, soylent is for you."
> "Soylent frees you from the time and money spent shopping, cooking and cleaning, puts you in excellent health,"
> "By taking years to spoil"
> "there is much evidence that it is considerably healthier than a typical diet."
Those are the claims they made during the kickstarter.
Those would be unlawful in the UK - I have no idea what the equivalent US regulators would make of those claims if Soylent continued to make them.
Using those misleading deceptive claims to raise money puts them firmly in the sham charlatan space and they thoroughly deserve harsh treatment.