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Comment by windsurfer | Hacker News Reader

I think the most interesting takeaway is that he was making $60 per 60,000 readers, or $0.001 CPV. Is that normal?

You mean a $1 CPM. Mainstream media sites are able to sell at $5-25 CPM, but if you just slap a Google banner on your site, I guess that's about the norm these days.

CPM means Cost Per Mille, while CPV means Cost Per View.

CPM is more common metrics in showing ads. Most networks that sell on a CPV model use adware to do so.

$6CPM (cost per thousand views) for an established niche site seems a little on the high side but not unheard of.

Edit: Math eluded me, it's $1CPM which as others have said is pretty low.

He's only getting $1CPM here -- which is really low

The average on sites I run is around $5CPM -- during times of big budget spends (normally toward the end of fiscal quarters) I see this go up quite a bit.

I wouldn't say $1 RPM is "really low," at least not for Adsense. I would say going south of that would start to qualify, but I think the absolute average is around $1.30.

I would love to even get $1CPM on a site I run. I get 5,000 unique's a day but make very little cash.

It might be due to the nature of the site though as its aimed a programmers.

Ha -- yeah, that likely has a lot to do with it -

My most profitable site is aimed at a pretty broad demographic (movie/entertainment blog)

Other more technical sites tend to do quite worse with CPM

I have a tutorial site that is probabky 8 years old. I used to see 100k+ uniques per month. I'm not sure I have ever made more than $1 CPM via adsense, buysellads, or even targetted affiliate offers. I basically gave up and tried to sell but decide just to let it sit there and rot. contemplating removing ads and trying to eventually sell something but not sure how that will work.

I ran some adsense stats to check. Found it interesting because I never pay attention anymore. The average from 2008 until now has been $0.62 RPM (revenue per mille/thousand views). For this year my tutorial site is averaging $0.42 RPM.

The highest I have seen across other sites, some of which were made for adsense, was $3.43 RPM.

It would be very nice to get a $5CPM, but I'm hovering around the $1CPM range right now. It's not bad for a niche site like mine on Adsense, or so I've been told.

If I had some extra time I'd put some effort into selling ad space but as of right now my full time job takes up most of my time.

I wonder if all of this talk about his Adsense earnings and what he earns from Adsense is going to see his Adsense account getting whacked. My understanding is that the first rule of being a publisher monetizing with Adsense is: don't talk about Adsense.

Where did you get that rule? Maybe you are thinking of not begging users to click ads just to support the site.

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