Lifesum Announces $6.7 million Series A

> multibillion global mobile health markets

I don't get it. How do healthy-lifestyle-sector companies (mobile or not) plan to make money? Could someone familiar with that domain comment on the standard monetization strategies? Is it advertising of sports/health-food products? Surely this can't be that profitable...

Also, as everybody else, we are of course hiring: http://jobs.lifesum.com/jobs

Edit: We're based in Stockholm. From the jobs list:

Director, Human Resources

Finance Director/CFO

Android Mobile Engineer

Senior Platform (backend python) Engineer

Designer

Platform (python backend) engineer

While it's obviously a decent size Series A, it's no-where near the largest European Series A this year.

WorldRemit based in London did a $40m A round last month.