I especially liked the idea of taking action from the phone. And the site looks nice and clean. Do you know of any competitors in that field?
We have tried to offer a SaaS solution aimed at small and medium businesses.
Perhaps they should A/B test the logo - try http://www.markiter.com (shameless plug)
In five to 10 seconds the copy & design conveyed the site's purpose. I got it and thought cool - there is a need for this utility!
good luck!