I like this a lot, but maybe market it as, "bedsheets that can go for weeks without smelling"? I assume the lack of bacteria will solve that problem? Take the focus off of how it doesn't need to be washed, which will imply to a lot of people that the sheets are accumulating dirt, and turn the focus onto how this is actually a win for hygiene.

I'd buy these. I'm terrible about washing my sheets. I'm pretty sure a lot of guys are.