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Comment by pathy | Hacker News Reader

You are probably pitching your product to the wrong audience.

Your customer is not the one actually making the cards, rather their boss. Making the cards only costs the employees time, something they don't mind wasting for the most part. For the manager or owner it directly costs money, time wasted on making cards costs the employer money in the form of wages. They are also the one with the purchasing power in an organization like a school.

Creating a more efficient organization is generally speaking not part of the scope of someone making ID cards, but it certainly is for their employers or managers.

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I completely agree. By talking to the guy making the cards and not the boss, you are essentially showing him a product that makes a big part of his value as an employee obsolete. Buying it would be like cutting off a big portion of his value to the company and future as an employee. To his boss however, it could be a huge savings, he saves on wages and he no longer needs someone with good Photoshop skills to do the same job, thus he can probably find someone cheaper.

It doesn't have to be that an extreme, making the employee(s) currently responsible for the cards redundant, but it would allow them to do more productive tasks. That said, those productive tasks may not be as relaxing and mindless as creating those cards in Photoshop.

Point still stands though.

sure they do more than just making cards full time.

Often when you automate a job done manually, the only productive work for that person to do is to contribute to the profit margin by getting laid off.

I've written a lot of MS Office macros that replaced people - immediately they became the person who ran the macro while other things were looked for that they could do, then a month later they were gone. The entirety of a lot of people's $30k/yr jobs is taking digital data from one source and entering it into a different program. $30k/yr is a lot of money.

I've seen it so often that it actually soured me to the work.

edit: This is exactly the kind of thing that I would work on. It could clearly be reduced to a .csv, template image, and a few Imagemagick calls.

> $30k/yr is a lot of money.

Another way to think of automation is that you're making it $30k/yr cheaper to run a business. The more automated the world becomes, the cheaper it becomes to start (useful, profitable) businesses--and so the more likely people are to start them.

Or, to put it another way: to whatever degree social mobility is enabled in a culture (and to whatever degree people realize "start a business" is an option to escape unemployment), automation converts a culture's proletariat wage-earners into bourgeois capital-holders. This process is lossy--it also outputs non-adaptive workers on welfare--but if the exchange is recognized at a cultural/governmental level, it can be optimized through education and incentive programs to produce more entrepreneurs and fewer non-productive workers.

>Another way to think of automation is that you're making it $30k/yr cheaper to run a business. The more automated the world becomes, the cheaper it becomes to start (useful, profitable) businesses--and so the more likely people are to start them.

And the less employed people would be out there to buy your stuff.

Sorry, but automation either ultimately leads to something like communism or similar, or to a severy damaged market economy.

The only reason neither has happened thus far is because we haven't achieved nearly total automation, actually not even for 10-20% of the jobs. And still, what there has been have led to a shrinking middle class compared to decades past.

>it can be optimized through education and incentive programs to produce more entrepreneurs and fewer non-productive workers.

The only reason entrepreneurs are "productive" is because there are workers (either productive or non-productive) that have salaries to buy their stuff and services.

To me the right customers are bosses who are making the cards...or rather owners who are doing so. This is a tough sell to a bureaucracy because it's a bureaucracy.

This is certainly true. Saving the owner of a small-ish business several hours over the course of the year is valuable, and probably an easier sell than selling the same to a large state-run school.

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