Ask HN: Help 3rd Party Registering my Common Law Trademark
In the USA, a company in the same market sector has decided to rebrand themselves using my mark, and has decided to initiate trademark registration for it.
What are my options here? I am not a corporation, I am a sole freelancer clearing less than $50k a year before tax (I'm bootstrapping a startup and using my freelancing to support myself). I highly doubt I can afford to 'lawyer up'. Even the costs in filing an objection to the USPTO seem prohibitive, plus after reading through the site I still have no idea how to do it.
I want to continue operating and marketing my services under my mark. I don't see why someone with deeper pockets should be able to seize the rights to a name I have used for the past 6 years.
I have read articles on the net ranging from "Send them a C&D using this template!" to "Whatever happens DONT send them a C&D!!".
Any advice would be most appreciated.