2) They need to coordinate with fortune 1000 companies to get their company listed as a United Way alternative.
3) They need to campaign the nerds in the tech community whose companies do United Way donations and ask that their donations are directed to the OpenSSL foundation.
This solves 2 problems: 1 is the immediate need for cash, and 2 is a reliable cash flow. We donate monthly. I currently give to a cancer non profit and a local hacker space. I would move my donations away from the hacker space for the foreseeable future of the OpenSSL guys did this.