(emphasis mine)
It's pretty weak IMHO but I don't really doubt it.
The sources could be lying for many reasons. As a prank, to discredit Bloomberg when they report on other NSA stories, because they're embarrassed the NSA didn't know earlier, etc. But Bloomberg knows this and presumably required some evidence to satisfy themselves before reporting. So the deciding factor is really Bloomberg's reliability.
As soon as I thought about Heartbleed and the NSA (well before this story), I figured there was about a 99% chance that the NSA had found it and had been actively exploiting it for a decent portion of the time it was in the wild.
Stacked against that, Bloomberg's reliability doesn't really matter at all. If the sources are good, great! If the story is crap, it's still probably right by accident.
I would be surprised if every single commit to OpenSSL doesn't get dozens to hundreds of man-hours of attention from people very good at breaking secure systems.
With that in mind, you can also be sure that the NSA isn't the only government agency that is putting tons of money into exploiting OpenSSL and other critical software. I'd be surprised if it took them more than 1-3 months to find this exploit after it was introduced. If they found it in that time, you would expect that other government agencies found it nearly as quickly and have been exploiting it as well.
When you have million and billion dollar budgets used to find and exploit bugs in software, you can be certain that the average person is losing out big time.