Ask HN: What are the best resources to learn SEO?
I'd like to learn more about how SEO works. I've checked out google's pages but was hoping that the community could point me towards some more comprehensive resources.
Great community of folks and some of the best content on SEO out there.
The community was founded by @randfish (of Moz fame) and myself (@dharmesh of HubSpot)
http://backlinko.com/ http://source-wave.com/
Everything on these sites isn't "white hat" per say, but it gives you a different perspective on SEO that isn't the typical "white hat" stuff like on Moz (for the most part it is all pretty white hat) for example. I am not talking about hacking sites and placing links for SEO, but private blog networks and that kind of thing on these two sites. Hope that helps. If you have any questions shoot me an email at caleb.lane4(at)gmail.com.
It even has pictures. After that, I would suggest that you search for specific issues that crop up as you work on projects.
reddit.com/r/bigseo is one of the better free communities that I know of. Most open-entry communities related to SEO become toxic cesspools almost immediately, especially at scale.
But the best resource is Google and Matt Cutts in particular: http://googlewebmastercentral.blogspot.com.au/
http://static.googleusercontent.com/media/www.google.com/en/...
Cutts speaks directly to professionals who have marinated in SEO, often for years. Newbs will not understand most of it, and they have to get the basics first before they can make use of the issues that he helps to trouble shoot.
Google Adwords Keyword Planner: https://adwords.google.com/KeywordPlanner