Yep - we haven't completed it yet so even though the platform is already opensourced under GPL and we are committing to it bazaar-style and not cathedral-style, it's not yet been properly marketed.

I just wanted to illustrate how just opensourcing things isn't enough. You need marketing, PR or organic notoriety. And often that takes resources. Once, I met Eben Moglen and he yelled at me for half an hour simply for taking investors for my company. I explained to him that "free software" doesn't solve the economics for entrepreneurs who start new projects. You still need to use resources. Later when I sent him the link to github he said he was wrong but stopped short of an apology. Quite a strange guy.