It would be unfair to call Meteor's and Famous' marketing "the same". Some facts:

- Nobody knew about Meteor before their HN launch[0]

- Famous appeared at conferences, TechCrunch Disrupt and others with demos of periodic table[1] (which was a ported example from ThreeJS)

- Meteor launched on HN, people loved it, and only then they raised VC and announced it [2]

- Famous announced their funding and sometimes dropped news of various partnerships with "hardware partners" they cannot disclosure. [3]

- Meteor was open-sourced and available with documentation since the launch. They changed their licensing from GPLv2 to MIT later but it all was open[4].

- Famous is open-sourcing their 1-commit repo after 2 years of private beta and now their documentation is in private beta as well.

[0]: https://news.ycombinator.com/item?id=3824908

[1]: http://gigaom.com/2012/11/25/famous/

[2]: https://www.meteor.com/blog/2012/07/25/meteors-new-112-milli...

[3]: http://us5.campaign-archive1.com/?u=4656ba2b0a364690c8530bc1...

[4]: https://www.meteor.com/blog/2012/04/20/mit-license-http-requ...