You probably can't 'win big' with such a strategy, but you've at least minimized the probability of a loss from 50% to 25%. You've also minimized the probability of a win by as much too, though. I'm no stats guru so I don't know how well this would work out on an actual roulette table...
{edit} I should mention that I worked at a casino for a while, and roulette is the game with the highest probability in favor of the house. Blackjack is the lowest. Casinos really only have Blackjack tables because patrons want them, or else they would probably get rid of them pretty quickly. {/edit}