It would have information like a unique security email contact, bounty for responsible disclosure and congratulations on a job well done.
These heartbleed attacks do scare me. They scare me enough that I get the feeling that resistance is futile. Changing your password on a few sites is not going to help when the opposition controls every bit of fiber between you and the website you're logging in on.
I do think that sites should disclose much more prominently when they were hacked. A few days ago there was the headline "Chrome inadvertently blocks wired.com". I think such a headline should be "Wired possible serving malware for a few hours yesterday". No "heartbleed.txt" hidden away, but a large banner across the top of the site: "We were hacked! Read more here! Update your virus scanners and scan your computer."