No, a thousand times no. It's pretty obvious big targets would be on top of this. But given the severity of this bug you need to get to the lazy sysadmin, to the small ecommerce owner that doesn't have an on site admin, etc.
The marketing is just confusing people, and patio11's advocacy for more irresponsible marketing-focused disclosure is self-promotional, ambulance chasing, and irresponsible in the extreme.
Small ecommerce owner gets OpenSSL from their hosting vendor. Lazy sysadmin is running 'apt-get update' && 'apt-get install', and if he's not, there are 50 other serious vulnerabilities he's open to anyway.