Still doesn't answer "why." More specifically, why is it more advantageous to measure it this way versus some other way? Why do airplanes measure their speed/distance in knots? Why not cars, trucks, runners, and physicists?
And, we don't always adhere to cartesian conventions. Right-hand and left-hand rules abound in engineering. And even computer graphics regularly flips the axis directions depending upon usage (perspective transforms, for example).
And, decimal degrees isn't that uncommon either.