You're demonstrating no understanding of how these things work.
For updates to be deployed, the patches need to be integrated, tested, packages/updates build, and the update mechanisms tested. For complex systems -- like, say, embedded hardware -- this might involve targeting quite a few different devices and testing matrixes.
Even scrambling, this can take days, and leaves users blowing in the wind in the meantime.
This is why we have coordination with vendors PRIOR to public release, such that when the vulnerability is publicly disclosed, updates are available through standard update pipelines, the process is documented, and the update is known to be correct and not introduce deployment regressions.
A vulnerability of this severity needed no marketing. Grandstanding for non-technical users simply increased the likelihood that they'd be exploited while vendors rushed out fixes.