Pixel And Dimed: On (Not) Getting By In The Gig Economy

When building a two-sided market, it's almost always incredibly easy to entice the supply side but typically much, much harder to build the demand side. That's why, as a general rule, it usually makes more sense to figure out the demand side if you're truly interested in building a truly successful two-sided market.

The author's experience simply reflects the fact that a lot of these platforms are focused on the supply side and, while they may have been successful in building hype, are not having nearly as much success building sufficient demand.

Eventually, a lot of these companies will either fail or end up looking like traditional staffing agencies. The latter outcome isn't necessarily a bad one, but probably not what the investors in the space are hoping for.