The Short Answers To Every Matt Cutts Video
theshortcutts.com
theshortcutts.com
This is a simple, but brilliant optimization.
With the Manufacturer & Model info from the tag you could make an educated guess about professional vs. non-professional photography and draw conclusions about website's intent.
With the date & time you've got relevancy of time beyond just search results. EG if you're optimizing for freshest / relevant content a "new" article that contains a recent picture with positive PR signals could outrank another "new" article that is using old pictures.
With geo-data you've got an obviously powerful signal.
And on and on.
It is kind of crazy to think about the sheer # of breadcrumbs we leave online for GOOG (and, ahem, other organizations) to learn about us with.
PS -= This is hugely useful resource, thank you for submitting!
(Let alone Tumblr and their infinite vortex of "reblog", which leads to more than a few dead ends)
but, does it? i mean it sounds like we're talking about taking a few bytes off a probably Xmb or XXmb image.
Now, yer average pro doesn't tend to indulge in the pixel-peeping game (except in private, with the lights down low and the door locked, and always washes his/her hands afterwards), and tends to be reluctant to give away images that can still sell - or at least would prefer it if people kept their own Photoshop/Gimp chocolate out of their personal peanut butter. Even when the images are offered as freebies, there is no reason to force a viewer to download more than they need to make decisions; the hi-rez image will sit behind a link, to be opened at the viewer's discretion. The back button hurts everybody.
not sure why i'm being downvoted. i get it, "every little bit" adds up. but here in the real world removing the EXIF data to save bandwidth is a micro optimization 99% of the time.
You're right that it doesn't make sense to downvote you for that; it was an interesting question.
There's not usually much EXIF text but it isn't gzipped so it's more expensive than need be. This is the kind of tweak that's not really worth doing on its own but when you're already optimizing the image you might as well do this too.
`convert from_camera.jpg -resize 200x200 resized.jpg`
`exiftool -all= resized.jpg -o resized-exif-stripped.jpg`
from_camera - 2.4M
resized.jpg - 33K
resized-exif-stripped.jpg - 16K
I wouldn't go quite that far: some people see a cool shot and wonder how it was created and how the techniques used to create it might be applied elsewhere, much as someone might see a nifty piece of software and want to see the source code.
That is really bad IMO. I don't want my images judged on which camera I used. I want them judged on their content. I don't decide which book to read based on what program was used to edit the book. I don't watch a movie based on what software was used to edit it. Why would I judge a picture based on what camera was used?
If sites start judging content by camera then there will be an incentive to edit the EXIF info to make it appear the best camera was used.
Yes you do. You read books published by major publishers that adhere to a certain quality or standard. You don't read books that were hand-written on a banana leaf.
>I don't watch a movie based on what software was used to edit it.
Ever seen Battlefield Earth? Didn't think so.
>Why would I judge a picture based on what camera was used?
Usually one is oblivious to the camera used for a picture. However, the camera used does indeed correlate with the quality of the image. The better the camera, the higher quality the picture. This gives information about the site owner's intent for content.
It is curious though why this submission got up voted to the homepage and the previous two times it was submitted that it never went anywhere...makes me wonder if there is lots of great content that never gets up voted on HN.
Here is a submission from over a year ago.https://news.ycombinator.com/item?id=5405485
But having a user base whose aggregated preferences disagree with yours more often than they used to is no more evidence of a hive mind than having what you perceive to be "great articles all the time" is.
Maybe HN should take articles that get more than one up vote but die down to resurface in new several times to see if it slipped though the cracks or if it really has no value to the community.
There's probably pretty big effects from time of day and other things on whether or not things get upvotes. That's not a "hive mind", that's just the fact that upvotes come from people coming here as they feel like doing so, not from a bunch of 24/7 staff that are paid to apply objective, consistent criteria (which would be a kind of hive mind.)
Can you provide examples? This is the problem we're going to work on next, after we've made some progress on comment incivility.
(I'm going to demote this subthread as off-topic so it doesn't interfere with the real discussion.)
This is easily explicable: it's the luck of the draw. There is a lot of randomness in which stories get promoted from /newest vs. fall through the cracks.
We're working on an idea for reducing this randomness.
> "Clarity, but also include jargon."
Well, that pretty much summarizes my writing strategy.
Power-user tip: Google does regular live hangouts for people who have questions about search and SEO. Here's the schedule of upcoming hangouts: https://sites.google.com/site/webmasterhelpforum/en/office-h...
Also: has he been working out? His chin seems to shrink a bit with every new video.
http://www.mattcutts.com/blog/a-big-challenge-running-a-50-m...
I think the site is a good idea, but if one of the first three results is flawed I'm not too sure about the overall quality.
Lots of important details are lost together with fluff.
Although I always appreciate such work - summarizing videos via get-to-the-point text is a great service.
PS: I'd ignore SEO videos of more than 1-2 yr old - unless tracking Matt's t-shirt color is someone's hidden fetish...
If you were an SEO of a large company, what would you include in your 2011 strategy? Optimise site speed, control of CMS, education program, internal linking, social media
Should I be obsessing about load times? Slightly
Do site load times have an impact on Google rankings? No
That's the hazard of this site. In summarizing to 1-2 words, some of the nuance is lost.
The lead-in copy on the landing page might need an iteration or two, "to help struggling site owners understand their site in search" read very strangely to me. I'm not a native speaker, though.
"...to help site owners understand how Google search works..." or "...to help site owners understand how their decisions affect their Google search results..."
Matt does a great job for Google buying them time but for webmasters he's useless.