We're hiring an operations person
hackerschool.com
hackerschool.com
that's a scary line to put in a job description
We put it in the job description because we think it's true[^1], but the last thing we want to do is scare people away.
[^1] If we get really big and you're in charge of operations, you'll be COO by definition. If we stay the size we are now, it seems unnecessary to call anyone a COO (or any of the other C*O roles).
That could be scary for someone who doesn't want that kind of responsibility, but then those are the very people you don't want to talk to anyway.
I believe that line does more harm than any potential good.
IMO it would create this false sense of urgency and only sets up that person for failure. Within every company you should always feel the implication that if you do well enough, you could be the boss.
The person you hire will have this constant reminder of "why am I not COO yet". Which I assume would only create more tension.
If your goal with this line is to be more attractive to candidates who are maybe over-qualifed, or serious go-getters, I think you can show that more appropriately by upping salary and setting the bar higher for job experience/requirements.