If Eich had come out in support of gay people during this fiasco (for example, saying something as simple as, "I was wrong, I'm sorry, if I had it to do again, I would not donate to that campaign"), I'm willing to bet that the calls to remove him would have dropped in volume by a substantial margin. This isn't apples to apples, and it's not even apples to oranges. It's apples to pick up trucks.