"If you don’t know where to begin here’s a good rule: only target colleges that admit less than 30% of applicants. That will give you a head start on being selective, especially if you have limited spots available in your program."

That doesn't really jive with the not caring "about which school you went to" bit. If that's the criteria it eliminates all but 2 of the top 25 public universities which is flat out ridiculous.