I think you are confusing "analyzing public information in a new way" with "getting access to non-public information". The former is what all smart traders do, the latter is illegal.
Satellite analysis of WalMart parking lots is, by the way, an actual thing. (It is an actual thing which suggests, among other things, that if you are a retail investor, you should strongly question whether you really have insight into companies which professional investors do not have.)