It's about time they put some FLASH on-board. SD card has proven time and time again an unreliable medium. You never know if the device would boot up after a "dirty shutdown"
It might be a bit more difficult with the built in storage, but I suppose it's nothing that can't be managed.
A friend of mine had two unrecoverably broken Kingston class 10 SDCards on the same RPi in 6 months. Bad luck maybe, but still I'd love to have something more solid to run applications without fear of data loss.
If you still want an SD card (I don't -- network and USB are so much faster), I expect you could buy an IO board with one or more. I don't see one on the Pi Foundation's board right now but it should be easy to add.