The Cost Of FriendFeed: Roughly $50 Million In Cash And Stock
techcrunch.com
techcrunch.com
Now unlike Twitter, friendfeed is not made of a bunch of marketers following other marketers. If you follow someone on Tiwtter you get something like "Thanks for the follow. I am expecting to learn from you. Check my website...".
Also The discussion around a particular shared item on FF is easier to follow.
They got ~10 top grade Google vets. Assuming they each have to stick around for 3 years,
$15MM/(10*3) = $500K/year each.
And the $35MM in stock = 0.54% of Facebook. Divide that by 10, and you get 0.05% per head, which doesn't seem extravagant at all.
It's the FF employees who are bearing most of the risk in this transaction, in the off chance FB isn't actually worth $6.5B.
Also, arguably Bret and Jim were the leads at FriendFeed, since they came up with the original idea. AFAIK, they approach PB and Sanjeev as investors, and the latter figured that not only would they invest, but they'd sign on as cofounders.
Last I heard, they were expected to post $550M of revenue in 2009. Any insider you talk to says it would be trivial for them to become profitable, if they wanted to. And, in fact, they may be quite close to doing so in their current plan.
But then again, I don't have any inside information either. One thing's for sure, though: Bringing out the tired "Facebook is overvalued" and "Facebook will never turn a profit" lines is seriously annoying.