Kay also distinguishes "invention" (what PARC did) -- as fundamental research, from "innovation" (what Apple did) -- as product development.
Other topics:
• Learning curves (people, especially marketers, hate them)
• "New" vs. "News". News tells familiar stories in an established context. "New" is invisible, learning, and change.
• The majority acts based on group acceptance, not on the merits of an idea. Extroversion vs. introversion.
• There are "human universals" -- themes people accept automatically, without marketing, as opposed to non-universals, which have to be taught.
• Knowledge dominates IQ. Henry Ford accomplished more than Leonardo da Vinci not because he was smarter, but because humanity's cumulative knowledge had given him tools and inventions Leonardo could only dream of.
• Tyranny of the present.