Can anyone shed light on how they do their SEO? How do they get #1 for so many terms?
https://news.ycombinator.com/item?id=1973282
http://startups.sharmavishal.com/2008/12/retailmenotcom-find...
I think that coupon codes get lots of natural links and sharing because they drive immediate value.
Also, by updating their content constantly to be fresh, that also helps. Google definitely has a way to see which site has the freshest coupons.A site like RMN with the freshest/most recent updates might rank higher.