- The price starts at 0 and people bid it up to the market value
- If someone makes a bid B1, then someone makes a next bid B2 = B1 + D, then person 1 receives (B1 + D/2) and the remaining D/2 gets paid as fees to network (and thus become shareholder dividends)
- This incentivizes people to bid up the price to what they consider the market value, because of the extra portion they receive when they are outbid
- This also disincentivizes squatting because you will pay more for buying and selling the domain than you would have received as network dividends had someone else just bought the domain