You can start your new project with the command (the hyphens break the line, but it should be executed with the settings in place): django-admin.py startproject --template=https://github.com/tommikaikkonen/django-twoscoops-heroku-s3... --extension=py,rst,dotfile,rb --name=Procfile,Gemfile,base.html,404.html PROJECT_NAME
Follow the rest of the README and/or buy the rest of the Two Scoops book (http://twoscoopspress.org/) if you're using django for any sort of large project (and want a standard/sane project layout).