You should really move the "Now Serving The Bay Area" message above the fold. I would have signed-up and used you right away (want to sell my Honda Element).
I usually assume these type of startups aren't targeted at us out-of-towners. Also the background pic of the Golden Gate Bridge also helps...
It's not the first startup splash page to have the GGB on it. I don't even notice anymore.
Hey Callmeed. Thanks for the note. We've actually debated this back and forth a little bit. Right now we (admittedly) have a ton of stuff on the front page, we didn't want to clutter it too much. We'll re-evalute this based on your suggestions and might make some updates today.
I would like to second the suggestion. More people live outside the Bay Area than you might think. :-)
Edit: Great idea, by the way. I would love to use this service here in Phoenix.