Also, the powerful unjust never believe themselves to be unjust.
That's what is so insidious about bigotry, it's not a Lord of the Rings thing where the villain (who conveniently wears black and lives in a scary castle) stands up and says "Muhahaha I'm going to make everyone miserable!". Instead, the villain says "I'm going to help all of you out by forcing you to be just like me, trust me, things will be better this way!".
Seems to me that the same level of insidiousness applies to insisting that everyone else kowtows to your particular opinion. Isn't insisting that Brendan Eich express some particular opinion effectively insisting that, "I'm going to help you out by forcing you to be just like me..."?