One suggestion though that may or may not be helpful at this point. Perhaps when a user searches, you can have a "short list" that lists the most popular products in that search, so that the search can be narrowed to a single product.
For instance, when I type "bluetooth headset," a short list of headset models could come up on top of the results. When I click on one, it limits it to, say, H700.
Also, I searched for "Playstation 3." I was looking for the console, but got one console result and a bunch of games. Perhaps categories like "Playstation 3 Console," "Playstation 3 Games," "Playstation 3 Accessories," etc.
The former would be much easier to do than the latter I'd imagine, but both types would be helpful.