Would you support a business led by, say, a known member of the KKK?

I'm not asking to be inflammatory, nor am I comparing Eich's views to that. I've seen a number of statements like yours as the main counterargument to the criticism of Eich as CEO, and I'm genuinely curious whether the argument is, "anything goes, and personal values have no place in business", or, "I don't think gay marriage is an important enough issue to warrant this level of criticism", or something else.