Kyle! Thanks for the comment. As with anything anywhere ever, YMMV. Just because a metric is bogus for one business doesn't mean it is across the board.

I have a phone call with almost every new customer and the data from those calls supports VTC as a metric...nearly all new customers saw Baremetrics everywhere before they ultimately converted.

Lots of reasons why that's the case for our business (goes back to the value proposition I mentioned in the article).

Obviously this isn't the case for everyone, but I'm confident in that metric for us.