You don't have the right perspective: The EU project since 2008 has show all of its flaws. It has been heavily jeopardized and it's in the brink of collapse. All these politicians in Brussels are not directly elected. Actually there's a huge discussion if they should be considered elected or appointed. Since the -crisis stepped in, the European Parliament has been reduced into a Clown. No decision is being made there and it's seen by the entire north and south as the mother of all evils. Germany is in control now.
So in order to get back some support, it is trying to become more social. Up until now the only good thing that ever came it was the ridiculous USB thing (where companies all use USB adapters and not different forms). Other than that, it did nothing to promote the values theoretically stands for.
And if all this sound naive, mind you, in my country Euro-philes were at a rate of 95% up until 2007, now it's less than 35%... They don't make gallops because local politicians are afraid of the results