quoting from there: "Security researcher Nick Szabo has coined the term bit gold for information objects which are provably costly to create"
bitgold as it was publicly described in 2005 was different than bitcoin in that there was a market for the tokens. bitcoin uses an agreement mechanism to establish the difficulty.
Szabo also appears to have forward-dated his posts talking about implementing Bit Gold so that they appear to be written after BitCoin was released.
i think some part of nakamoto wishes to have credit for BitCoin, or at least not permit someone else to take credit - which is part of why he came out of hiding to redirect people away from dorian nakamoto. to protect him, but also to ensure that credit was not conclusively misattributed.
[0] http://www.gametheory.net/popular/reviews/PrincessBride.html