Knob Creek's Unusual Marketing Campaign: We ran out of whiskey

This should have the general marketing technique disclaimer of: "Just because it worked for them doesn't mean it will work for you".

I think this is awesome. It makes me more apt to try Knob Creek. It really does show a commitment to quality.

For those who drink and have never tried it, do so. I picked up a bottle of Knob Creek on a whim a few years ago (I don't drink much, so I tend to experiment when I do) and it was fantastic. I generally sit there with a glass sniffing it all the time and occasionally take a sip. The aroma is beautiful. I think it runs around $25-$30/bottle but that bottle lasts many months (at least in my household).

Funny, it doesn't even say that it worked (it apparently just happened). I think given the choice between this clever ad campaign and having sufficient supply of whiskey to sell, they'd pick the whiskey.

This is a dual edged sword. They are making a name for themselves as the high quality luxury whiskey.

But they may miss the boat on timing... and delivering the goods to folks when they want it.

Remember Walmart crushed Kmart because of their ability to master the supply chain issue and stock the goods the people wanted in the quantities they wanted when they wanted.

Isn't Knob Creek a somewhat expensive whiskey? You would think people would tend to drown their economic sorrows in cheap whiskey...