> During its presentation, Amazon said that it has been paying close attention to the complaints of customers who have been using the other companies' devices through Amazon—namely that search is difficult, performance is laggy, and the ecosystems are closed—in order to build its own streaming device." [1]
For instance, what they're doing with the child-oriented mode is what I wish Apple had done with the iPad and iPhone, a long time ago.
[1] http://arstechnica.com/gadgets/2014/04/amazon-reveals-video-...