One thing that I really enjoyed about this article was its description of "the wisdom of crowds." Typically that phrase shrouded in marketing bullshit that just boils down to the idea that groups are always smarter than individuals because magic. That idea on its own is really counterintuitive and hard to accept.
It was a good call to talk about the scientific basis for the idea; I wish more places that relied on crowdsourcing would do the same thing.