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There's also a big difference between a CEO and run of the mill employee

But that implies that, as employees rise through the ranks, there must come a point at which their political stance starts to matter.

We had such an arrangement here in Germany (then West-Germany) a few years back: When you wanted to become a civil servant beyond a certain pay-grade (if I remember correctly, it was the first "advanced" pay grade for schoolteachers) in the 70s, you could not be a member of certain political parties (KPD, the communist party for instance).

Which is why, if you're running a company, you generally don't go barking up moral trees in the way OkCupid did, since you're speaking for a larger organization that possibly doesn't share your beliefs.

What about organizations that actively support gay rights? Where CEOs actively promote policies to advantage the status and wellbeing of gay employees eg Apple? There may well be Apple employees or investors that don't agree with that policy but CEOs can't not stand for anything because of the risk that some will be offended by their positions.

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