Do you have anything to recommend that does a good job on this? Both free or paid are very welcome.
However, give Mixpanel and Kissmetrics a try (they both offer free tiers and are fantastic tools)
Full disclosure – I'm a founder at Heap, which is a competitor to both of these products. We do offer a free tier as well.
Looks like all of them share the same solution, but not the same approach. The one that I'm really impressed is Heap Analytics.
With respect to GA reports being confusing - while that may be the case, I wonder how much of that is an education issue.
If you haven't checked them out yet, Justin Cutroni has quite a few helpful posts on Event tracking: http://cutroni.com/blog/category/event-tracking/
Hope that's helpful.
Looker is really powerful and only marginally harder to use than mixpanel. Mixpanel is slightly easier to use, but much less powerful and flexible.
GA is what we use for our site though