> So if we accept the actions needed for the public to make Apple change are not things that will ever happen
But see, I don't accept that premise. For one thing, the CEO of Google just quit the Apple board, which I read as a little more than just "Too many meetings I can't take part of." For another thing, people aren't blindly loyal (except to themselves, perhaps). A mac wasn't the first computer you ever bought. An iPhone wasn't the first phone you ever made calls on. You woke up one day and decided to purchase one or both. Tomorrow you can wake up and decide to buy into another platform.
Sure, there's some friction. But that is largely for good reason. GV or no, the iPhone is better by and large than most other phones. Macs are (in some people's view, anyway) by and large better than most other computers. If they cease to become as good (or if their competitors become better), Apple will lose business. It's the same as anybody else.
> As a society are we willing to just accept this injustice?"
This is the wrong question. First of all, what's happened is not an "injustice". It might be meanspirited and in bad faith, but injustice is what happens when people are denied their rights.
And "we" as "society" are not in the position to decide anything, except whether or not we want an iPhone, and whether or not we want to develop for it. Two years ago the app store didn't exist, nobody put apps on their phones. Now, everybody seems to think it's a god-given right and it has to be run a certain way. There's absolutely nothing illegal about what Apple's doing.
The government can't (and shouldn't) dictate the way it's run any more than they can dictate the plot of a Harry Potter book. Wildly popular, prosperous to many, contentious, and ultimately the product of someone's mind.
Besides, how would you do it? There's no breach of contract; developers sign a document that says that Apple can reject apps for any reason (all the rejections that I've seen actually point to a reason in the contract, which is not, technically speaking, required). The FCC's jurisdiction might extend to protecting jailbreakers, but not what software Apple allows in their own store (and certainly not to iPod Touches). I suppose Congress could increase the breathtakingly-wide interstate commerce clause, but 70% of the apps are free, which I think would give even the most expansionist observer pause. Plus you have to ponder what random nonsense would end up in the bill.
No, if there's anything to be done, Apple has to see enough pressure to change. With Google and Apple in divorce proceedings, it would be perfectly reasonable to stop serving map tiles when the contract's up. Already you see the signs: Latitude can't be a native app, GV can't be a native app, how much ad revenue does Google get from serving Youtube to phones again? That relationship's going to get sour fast.