Checked out your site. Have you tried going after a niche in the DIY website creation biz to differentiate your offering?

A thought...why not go after restaurants? Have a way to upload menu easily, a location with map info, maybe even online reservations. Fully outsourced, customizable and charge monthly.

When you do go outside, drop by restos and show them your screenshots (done in PS) and get real feedback. You can probably hit 10 restos in a day.

Note: this is just top of my head -- not sure if anyone is even doing this.